To make sustainably sourced fresh fish & seafood dishes accessible and available to everyone. We invite our guests to explore and have fun with creating their own fish & seafood dishes, experimenting with international influences to create a fusion of flavours. We had immense fun creating this menu and we invite you to do the same. Our well trained staff will help you along the way.
All of our fish & seafood products are sourced daily – many arrive in dayboats in the early hours of the morning . Whilst all attempts are made to ensure that a full range of fish & seafood products are available at all times, availability will depend on the catch of the day.



Sherif Hassan Executive chef: Sherif Hassan has spent over 16 years developing his passion as a chef and for fine food that was originally instilled in him from a young age whilst working at the family run Fish business in Cairo, Egypt.

In the early days of his career he was fortunate enough to undertake his apprenticeship & work alongside some of the UK’s leading chefs his first Kitchen role was as an apprentice under Brian Turner at his flagship 3 rosettes restaurant Turners this was also his first experience of fine classic French cuisine.

During his early years he was also shaped by working alongside Terence Conran, Marco Pierre White and Herbert Berger as a Demi Chef de Partie. Shortly after this Sherif moved on to work as a junior sous at Rock and Roll legends Ronnie wood’s members bar the Harrington Club and then moved onto Piere Cardines Sketch restaurant where he was originally brought into cover the fish section for a month but ended up staying on for a year to help develop the section within the business.

After his time at sketch Sherif moved onto the Kensington place restaurant and fish mongers as a senior chef de Partie working both within the kitchen and regular shifts within there fish mongers prepping and selling the seafood produce.

This lead to Sherifs first head chef role slightly out of London at the Rose and crown Pub restaurant in Essex where he developed their traditional British cuisine with his prior fine dining experience. Returning to London to develop his skills and experience he opened Simply Fish in August 2012, always looking for the freshest food to compliment the concept, and developing the dishes we have all come to love.


June 20th, 2015

Our fabulous summer menu launches this week and its a scorcher! On the small plates we have the Salmon Tartar with Avocado Salsa and lovely Smoked Trout Fishcakes. Beutiful baby monkfish comes onto the DIY menu and we have a whole new selection of desserts fresh fr the sunny weather.

December 19th, 2014

It is with a heavy heart that we have to announce that  SimplyFish Boxpark will be closing its doors for the final time this Sunday 21st December. This is not the end for SimplyFish in Shoreditch however, we are now looking for a bigger and better site right in the heart of East London. We will be sure to keep you all posted! We would like to thank all our lovely customers and everyone who has helped to make it a great place ot eat drink & work for the past 20 months.

September 30th, 2014

We have a brand new look at our Camden Town Restaurant, come and check it out! To go with our fab new look, we also have a new menu now launched in both Camden & Shoreditch.

August 6th, 2014

After 2 great years serving the wonderful people of Camden, the restaurant will close for a fabulous new refurbishment on August 10th. Exciting times ahead and we can't wait to show you our new look at the end of August. Stay tuned for more info in the coming weeks.

July 15th, 2014

Our fabulous summer menu launches this week and its a scorcher! Sure to catch some sunshine, our favourites are the gorgeous new seafood platter with spicy squid and our infamous sweet potato wedges and the Smoked Trout Salad with fennel, perfect for chilling outside on the terraces.

June 9th, 2014

So this week is set to be another scorcher in#Shoreditch come and join us in the #Sunshine atBoxpark Shoreditch for some awesome #Food & #DrinkBook a table Here:

May 30th, 2014

A Big #Simplyfish Thank you to Tamas our resident chef at Boxpark Shoreditch who sadly leaves us after this weekend, he's been with us since the start in#shoreditch and we couldn't have done it without his hard work. Good luck from all of us.